By Méle Dornelas
The history of the Society, Population and Nature Institute (ISPN) begins in 1990, when researchers in the socio-environmental field decided to come together for the environment and people. With the founding of the Institute, this group linked to science began to articulate projects and partnerships so that the ecosocial agenda gained more attention and, consequently, policies and actions in defense of Brazil's rich socio-biodiversity, at first, in specific regions of the country.
Over time, the organization grew, new professionals, partners and financiers arrived, and the actions expanded, as did the geography: Legal Amazon, Cerrado and Caatinga, today, are part of this narrative. In these locations, support is provided for diverse and different eco-social projects that, above all, value and prioritize the knowledge of rural populations, thus seeking local transformations that bring global impacts. To make these actions viable, ISPN has at its heart a strategy for the promotion of Ecosocial Productive Landscapes (PPP-ECOS), which is intertwined with who the institute is and its own future.
And to make all this happen, you need a team that is in tune and believes in the values and mission of the Institute. There are diverse people who make up the ISPN, we find professionals in the areas of forestry engineering, anthropology, geography, ecology, administration, history, communication, with high school education and many other professionals who are dedicated to building an organization that works to ensure that conservation environment is an ally of sustainable development.
This team, together with several partnerships, talks to governments and society to also increase the visibility of the agenda of traditional peoples and communities and family farmers. These people are full of wisdom, cultural riches and have their own way of life in dialogue and respect for the environment that surrounds them and which provides us with so many benefits, such as quality food and one of our most precious assets: water. At so many moments in the organization's history, it was these groups that gave meaning to its actions and political actions.
This story, on April 23rd, turned 31 years old. And to celebrate, ISPN launched a new identity, looking to a future that presents itself without forgetting its history and its foundation. Since 1990, the Institute has worked to bridge the gap between the themes of society, its populations and nature, and with this change in logo, with the same essence, it is an affirmation of its commitment and our values. The new brand, more similar to the people who make it up, reflects more on those who make it exist.
To present this new identity, the organization developed a video that summarizes the proposal for the new visual identity:
The Society, Population and Nature Institute continues its work in defense of the Cerrado, the Caatinga, the Amazon, the Environment and people. ISPN continues to defend this future, which will invariably connect us with our past, because this is how we learn about development with social equity and environmental balance.
